Slow but steady growth with long-term benefits vs. overnight but short-lived success, which do you think is better?
The former takes the lead for an online business trying to flourish in an increasingly competitive eCommerce space.
Such promising and steady online business growth is driven largely through search engine optimization or SEO online marketing techniques.
These techniques form the foundation of SEO online marketing strategies that optimize your website and ensure that it can rank higher in the search results.
These strategies are built upon certain SEO ranking factors, one of which is defined by the quality and quantity of backlinks, or the links coming in from other websites.
Search engines, like Google, see reliable backlinks as endorsements or “votes of confidence” from other websites. They deem websites that have multiple votes of confidence from other reliable sources as rank-worthy.
However, before Google was smart enough to differentiate between reliable and unreliable backlinks, it used to give importanceto quantity over quality.
Therefore, SEOs started buying bot-created links, to gain a good number of backlinks for their clients’ websites and “boost” their SEO.
These bot-created links were working just fine until Google matured.
The hyper-intelligent search engine now cracks down on websites that try to gain prominence through bot-created links.
Unfortunately, despite being classified as an illegitimate (black hat) SEO practice, these automated and potentially more expensive links continue to be a part of the package offered by certain inexpensive SEO internet marketing services.
And business owners who do not know much about SEO dos and don’ts fall for the idea of gaining hundreds of backlinks within minutes. As a result, they risk losing all of their online marketing investments.
It is time you know that such bot-created links bring more doom than prosperity for your online business. And that these black hat tactics can strip you of not just your visibility but your chance of ever ranking again.
Landau Consulting, a NJ SEO consulting company has expertise in all things related to search engine optimization and has created this infographic explaining what exactly bot-created links are and why you should avoid them. Check it out!