Social media marketing is a powerful way to bring attention and traffic to your website. With thousands of social networking sites out there, it can be hard to decide which ones you should use for your business. The best social networks will not only provide users with regular updates from your company, but they also allow you to interact with potential customers.
To help you navigate the social media landscape, here is a list of seven tools for marketing your business on social networks:
While Google+ doesn’t get a lot of attention in discussions about popular social sites, it can be a very powerful channel for reaching out to potential customers. One feature that sets Google+ apart is its Hangouts, which can be used for live video chats.
Another advantage of Google+ is the fact that it’s owned by search engine leader Google. This means your content will show up more often in people’s search results and you won’t have to worry about sharing links with all of your followers. If you already use other services like AdSense, Analytics, or Webmaster Tools, integrating Google+ will make it easier to manage all your social media accounts in one place.
While Facebook isn’t the most used social site in many countries outside of North America, it’s still by far the largest social network around. Not only is this good for getting in touch with current customers, but Facebook is also a great place for reaching out to potential customers that you can’t reach through your other social accounts.
LinkedIn may function primarily as an online resume service, but it’s also become one of the most popular networks for professionals in recent years. Many people use LinkedIn not only to find jobs but also to network with other business professionals.
LinkedIn allows users to create topically-focused groups that are just as effective for marketing purposes as they are for professional networking. This is especially useful if you’re looking to get in touch with people who belong to a certain demographic.
While Twitter’s user base isn’t growing quite as fast as Facebook, it has become one of the most popular social networking sites around. As with other networks, Twitter can be a great way to reach potential customers who might otherwise have difficulty finding you online.
Twitter is unique in that it allows you to engage with followers in a more direct way than other services do. Besides sending and receiving private messages, users can also answer questions posed by others and post their own polls. This can be useful when trying to decide which products or services to offer your customers.
While Pinterest is mostly used as a photo-sharing site, it can also be an effective tool for marketing. People use Pinterest to share their interests more than any other social networking platform, which means you’ll be able to reach people who are already primed to buy your products.
Scheduling social media updates is one of the most tedious parts of running a social media campaign, but Buffer makes it easy. This service lets you schedule updates and track how well they perform so you can refine your strategy over time.
NetbaseQuid a leading provider of social media analysis and marketing solutions offers social media tools to help marketers derive insights from their social media data. This insight can be used to help promote business goals through changing marketing strategies or creating products to better connect with audiences.
It’s almost impossible to reach a wider mass in the 21st century without leveraging the above social media tools. As a business, you should try as much to integrate these tools when marketing your brands and products in order to gain increased brand awareness.