“YouTube play counts are not increasing, views aren’t happening and subscribers aren’t trickling in like everyone thought they would.” Sound familiar? The YouTube game has changed tremendously over the last year or so. For those of you who have been around for a while, you know that the early days of YouTube were a lot different.
There are many ways to promote your YouTube channel, and not all of them are effective. Here are five of the best ways to promote your channel and get more subscribers:
1. Create interesting and engaging content
This is probably the most critical factor in promoting your channel. If your content isn’t interesting or engaging, no one will want to watch it. Make sure you produce high-quality videos that are both informative and entertaining. To keep people coming back, you need to produce new content regularly. Try to upload a new video at least once a week.
You also need to make sure your videos are properly optimized for search engines. Use keywords and phrases that people are likely to use when searching for content related to your videos. This will ensure that your videos show up when people search YouTube or other websites for that keyword/phrase.
2. Use keywords in your titles and descriptions
When creating videos, be sure to use keywords in your titles and descriptions. This will help your videos appear in search results when people search for related terms. Be sure to use various keywords and phrases, not just one or two. YouTube’s search engine is getting smarter all the time, and it can detect if you’re trying to boost your ranking by using too many keywords artificially.
3. Create engaging thumbnails
Thumbnail images are crucial for attracting attention and getting people to click on your videos. Make sure your thumbnails are eye-catching and enticing. You can also use text to entice people to watch your video. For example, you could use a teaser sentence or a question that will make people want to find out the answer.
4. Use social media to promote your videos
Social media is a great way to promote your videos and get them in front of a larger audience. Share your videos on Facebook, Twitter, Instagram, and other social media platforms. You can also use social media to build relationships with other YouTube channels. Collaborate with other YouTubers on joint projects, exchange subscriber counts, and help each other grow your channels.
5. Use Paid YouTube Promotion Services
If you want to jumpstart your channel and get it in front of a larger audience, you can use a Paid YouTube Promotion Service. These services can help you get more subscribers, views, and likes on your videos. Just be sure to do your research before choosing a service. Many scammy services out there will promise to help you but won’t deliver any results. Make sure you choose a good reputation service and has been proven to be effective.
6. Use YouTube SEO
YouTube SEO is the process of optimizing your video to get noticed by YouTube’s search algorithm. Successful videos rank highly in Google and other search engines, allowing them to attract more views and subscribers. Make sure you use keywords throughout your video (not just in the title) and include relevant links. You should also optimize your video description, tags, and channel settings.
7. Use playlists
Playlists are a great way to keep people engaged with your videos. When you add your videos to a playlist, they’ll automatically play one after another. This can keep people on your channel for longer periods and increase the overall watch time for all your videos. You can make a playlist for each video series you create or group them by topic/genre.
8. Link to other channels in your videos
If you’re collaborating on a video with another YouTube channel, be sure to link back to their channel in the description and end cards. This is a great way to introduce your viewers to other channels and help them grow their audiences. It’s also a good way to form relationships with other YouTubers.
Promoting your YouTube channel can be a difficult task, but you should see an increase in subscribers and views if you follow these tips. Just remember to put out high-quality content and use the right marketing techniques, and you’ll be on your way to success.