During a virtual media event (big iPhone event) held from California on Tuesday, Apple announced four new iPhones, a new Apple Watch, and new iPads.
In comparison to last year’s 5G introduction, the new iPhones — the iPhone 13 small, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max — don’t offer any innovative design modifications or features. There was no portless iPhone and no-touch ID under the display. There was also no sign of Apple’s once-famous phrase, “one more thing.”
Instead, the event signified a return to Apple’s roots, with the company’s gadgets getting better cameras, longer-lasting batteries, and quicker computing. Despite this, there were some welcome new features, such as a jaw-dropping storage option for the Pro models and a new Portrait mode for video recording. In addition, contrary to some reports, Apple made enhancements to its various models without boosting the base price. exploitation.
The stakes for Apple (AAPL) were high going into the event. The iPhone continues to be a big source of revenue for Apple and is still at the heart of its product ecosystem. The occasion also comes with some ambiguity: Apple can no longer prevent software developers from steering customers to payment options outside the App Store, according to a US judge who ruled last week. Regulators in the United States and overseas are investigating the corporation for antitrust violations. Apple recently discussed its strategy to combat child exploitation during weeks of debate.
On Tuesday, Apple tried to move beyond this. Here’s a closer look at the details of the announcement:
Pro for iPhone 13 and Max 13 for iPhone
At least among the iPhones, the higher-end iPhone Pro range was perhaps the highlight of Apple’s show. Apple’s new, powerful A15 Bionic chip is featured in the 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max, which Apple claims is the “fastest CPU in any smartphone.” It will increase machine learning capabilities on the iPhone, including real-time video analysis and the capacity to analyze text in photos.
The Pro devices have a five-core CPU with 50 percent quicker graphics, as well as a bright Super Retna XDR display with a faster refresh rate, all-day battery life, and the option of one terabyte of storage, which doubles the previous maximum storage capacity.
The camera system was also given a thorough overhaul. It has a new 77mm telephoto lens with 3x optical zoom, as well as new wide and ultrawide sensors.
The prices for the Pro and Pro Max are $999 and $1,099, respectively. (An iPhone Pro Max with one terabyte of storage will set you back $1,599.) Graphite, gold, silver, and sierra blue are the available colors. On Friday, September 24, the full new iPhone line will begin shipping.
Mini iPhone 13 and iPhone 13
The iPhone 13 and the iPhone 13 small 6.1-inch use the same A15 Bionic chip as the Pro line. The Proline is also available. There is also a dual-camera system that is diagonally situated and has long-lasting batteries. Apple revealed that iPhone 13 is 2.5 hours longer than the iPhone 12 and iPhone 13 tiny, with a single charge of 1.5 hours.
Other changes include a new 5G chip and a Cinematic Mode tool like a popular Portrait mode but for films. The Cinematic Mode is also available.
The iPhone 13 Mini will begin at $699 per 138 GB and the iPhone 13 will start at $799 per 128 GB. Storage is higher for its basic model than ever. Five new hues for smartphones are available: pink, blue, black, red, and white.
iPad and mini iPad
Apple has shown upgrades to its iPad and iPad mini-line in a little surprising way. The 10.2-inch iPad is equipped with a strong A13 chip, with 20% more efficiency than the preceding models. It’s 3 times faster than a Chromebook currently, Apple boasts.
The redesigned iPad comes with a new Center Stop 12MP, which can adapt the front-facing camera during FaceTime video conversations with a machine and supports more accessories with the Apple Pencil first generation. It also has a True Tone function that adapts the color temperature of the monitor to the ambient light.
The 8.3-inch iPad Mini has now been furnished with tinier bezels, more rounded corners, updated front, and rear cameras, Apple Liquid Retina display, USB-C support, Apple Pencil magnet support, updated speech system, and new colors, such as pink and purple.
For 64GB of storage, the full-size iPad costs US$329 — twice the storage generally provided with an iPad. The equipment costs $299 for schools. Pre-order starts Tuesday and next week starts shipping. The mini iPad begins at $499.
Apple Watch Series 7 is the seventh generation of the Apple Watch
In a smaller, larger screen than the previous generation, Apple revealed the new Apple Watch Series 7. The new watch is 20% bigger than the Series 6 display. You may tap and swipe a full keyboard to type in text messages and 50% more text can be displayed.
The Apple Watch Series 7 will be available later this fall for $399.