Strategy forms the backbone of any successful marketing campaign. Whether an online or offline campaign, a unique strategy sets a brand apart from the competition. Today, millions of people use social media platforms like Facebook, Instagram, Twitter, Snapchat and YouTube. In other words, it is the perfect place for brands to create brand awareness and market their goods and services to their existing and potential customers. Social media marketing is also inexpensive when compared to other traditional forms of marketing.
As more and more people become increasingly active on social media, companies are stepping up their marketing efforts on these online platforms to reap their benefits. Of these, video marketing is gaining a lot of prominences.
Video marketing on social media is not a new concept. Companies have been using videos to market their products and services through social media platforms for quite some time now. However, some firms are always more successful than others when it comes to engaging viewers with video marketing. What makes all the difference is having an effective video marketing strategy for social media platforms.
Creating an effective video marketing strategy on social media platforms requires a bit of planning. You will need some valuable insights on end goals, target audience and video types to formulate a unique video marketing strategy. Then you can use an online video editor to create high-quality videos for your marketing campaign and distribute them on social media.
Let us look at these steps in extensive detail:
How to plan an effective video marketing strategy for social media?
Define your goals
The first step in creating a good strategy lies in knowing your goals. A brand can have goals like creating brand awareness, promoting a particular product or service, and creating a loyal customer base. When deciding their goals, brands should keep the five stages of the marketing funnel in mind. These stages include awareness, consideration, conversion, loyalty, and advocacy. Keeping this marketing funnel in mind will help them categorize their goals for video marketing on social media. It will also help them to create an effective call to action for the viewers watching their videos.
Knowing your target audience
Every brand should know its target audience. Knowing your target audience helps you decide which social media platforms to use, the type of videos and content that will be engaging for them, etc. This information is essential for creating an effective video marketing strategy for social media.
If a brand blindly promotes its products and services to everyone online, it will be wasting time and resources. Defining your target audience will help you reach people who are genuinely interested in your products and services and can become loyal customers in the future.
Decide the type of videos
Various types of videos can be used for marketing on social media, like an interview, explanatory video, live, presentation, video ads, and product reviews. For example, if a brand wants to promote its herbal products, it can do an explanatory video that talks about the benefits of using herbal products. They can also try a product review video where users of the herbal products talk about how it has helped them. A brand can select the type of video which is best suited for its goals, content, and target audience.
Create the video
Once the goals, target audience, and type of video have been decided, it is time to use these insights and make the video. Now making a short video for social media may seem rather simple, but it’s not. Millions of people will see the video on social media, so the content must be sharp and engaging. The final video should look professional and eye-catching.
Thankfully today many online video editor platforms can help you make professional videos within minutes. InVideo is one such web-based platform that can be used to make high-quality, professional videos for marketing purposes. The website has thousands of video templates and an intelligent video assistant that will give users recommendations as they make their videos. It also has an intuitive user interface with features like text to video and voiceovers. The best part is that people do not need professional editing experience to handle this website.
An important tip that companies should remember is that social media videos are generally very short. For example, ideally, an Instagram video should not be more than 30 seconds long and a Facebook video should not be more than 1 minute long. Short videos are also able to capture viewer interest quite easily.
Disseminate on social media
The next step is to effectively disseminate the marketing video on social media platforms as needed. If a brand wants to target the youth, they will probably promote the video on Instagram, TikTok, or Snapchat. The firm should ensure that the video is properly disseminated on various social media platforms so that it reaches the maximum number of viewers.
Monitor the success of the videos
Finally, it is necessary to measure the success of the video disseminated on social media. Companies can use online tools like Facebook analytics, Instagram Insights, YouTube Analytics, and more to measure various metrics related to the video for different social media platforms. These online tools give valuable information like the total number of views, likes, and shares for a particular video. In this way, companies can track the individual performance for every video and take the necessary steps. Analyzing this data will help them understand the effectiveness and overall success of their video marketing strategy.
A unique strategy combined with appropriate insights and a simple online video editor can work wonders for a brand’s video marketing efforts on various social media platforms.
Various reports and expert opinions suggest that users consume a lot of video content on social media platforms like Instagram, Facebook, Twitter and Snapchat compared to YouTube. Hence the importance of video marketing on social media is certainly on the rise. All you need is an effective video marketing strategy, and then let the power of social media take care of the rest.