Today’s businesses leverage technology to revolutionize their products and services while maximizing profits. That is why numerous cities worldwide are developing policies to support companies that want to expand their online presence, and the city of Vancouver is no exception to that.
The Digital Strategy initiated in April 2013 by the City of Vancouver proposed numerous policies to support businesses in Vancouver to lay down the infrastructure to start their online operations. This allows you to hire any company specializing in web design Vancouver WA to design the website for your Vancouver-based business.
As many businesses are still new to the online world, here are five common mistakes to avoid while developing a new business website.
- Not having a clear understanding of your goals
Before you start looking for agencies to make your website, you need to understand your requirements clearly. Whether you want to build an online store or just a simple website to display your services, you need to be clear about your requirements and expectations from it. This will help you create a website that suits your needsbest.
If you wish to create an online store, you need to have different features like add to cart, order tracking, order refund/replace, etc. But if you just want to build a website to display your services, it may be less complicated as you will only need a home page, an “About Us” section, and other details such as your rates, timings, and office location(s).
The cost of web design in Vancouver, WA, is bound to depend on the extent of work you want to be put into your website. So, setting your requirements clearly should be your first step.
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- Not updating your website with time
Few things can make you look unprofessional than an outdated website. If the most recent addition in your “latest news” list is four months old, it’s clear that you don’t care about anyone who visits the page.
Make sure your contact information is also up to date, and if you’re a retailer, make sure your website includes your current operating hours.
Think like a customer: think about the kind of information they’d expect from your website, and make sure that information is clearly visible.
- No ease of navigation
Though all the website pages may not have the highest visibility, many essential pages like contact pages or product catalogs should be easily accessible.
The menu bars and navigation buttons must be responsive and easy to locate. The link structure should be hierarchical, and the homepage must be the landing page for every customer.
- Not hiring professionals
Web design is not an easy job and cannot be done by simply watching a few Youtube videos.
Professional website designers take care of all the things related to website development. Hiring a company specializing in web design in Vancouver, WA, is mandatory if you wish to create an impressive and effective website for your business.
- Developing a slow website
You will almost likely lose visitors if your website takes too long to load. Everyone wants to get their information as soon as possible. Google reports that 53% of mobile site visitors are more likely to exit a website if it takes more than three seconds to load.
A business website acts as an online storefront for your company. Make sure you hire only the best professional to design a top-notch website for your business.