Why Marketers Need to Pay Attention to BIMI in 2023

The 21st century is unfortunately full of internet frauds and phishing assaults. People may deceive us at every step in the times we live in. Therefore, it is essential to guarantee the reliability of communication channels. Because of this, every marketer has to be knowledgeable with BIMI. Businesses may now display their logo along with their communications thanks to this new standard. In other words, it gives recipients clear evidence of the sender’s identity. Our essay discusses the necessity of it in 2023 as well as strategies for enhancing brand awareness and email security. 

Why Is BIMI So Powerful? 

We believe it became necessary in 2023 for three key reasons. But, before you start getting to know them, please make sure you’ve read the BIMI blog post on Selzy. It discusses its definition, how it works, its benefits, and a variety of other issues. 

Now, let us return to our reasons. 

Reason 1: It builds trust and increases email deliverability.

As the prevalence of email fraud and spoofing grows, recipients have become wary of messages from unknown senders. By displaying your business logo in the email client, BIMI allows you to develop trust.

It creates a visual cue that a message is legitimate. An increased trust helps improve your email deliverability. Moreover, it guarantees that your important messages reach the intended recipients’ inboxes instead of being flagged as spam.

Reason 2. It Enhances Brand Recognition

By implementing BIMI, you make your brand more memorable. Your logo alongside your messages helps recipients quickly recognise and associate your brand with the content they receive. Then it leads to higher engagement and improved customer loyalty.

Reason 3. It Provides Visual Confirmation of the Sender’s Identity

It is one of the key benefits of BIMI. Seeing your brand logo, recipients easily verify the email’s authenticity and distinguish it from phishing attempts. The visual cue adds an extra layer of security and reduces the risk of falling victim to fraudulent emails.

Step-by-Step Guide to Setting Up BIMI in Your Email Strategy

Now that we understand why BIMI is compulsory, let’s explore how to customize it effectively: 

Step 1. Design & Optimize Brand Logo

Your logo plays a meaningful role in BIMI implementation. We recommend making it recognisable, visually appealing, and aligned with your brand identity. Consider working with a graphic designer to create a logo meeting these criteria. Furthermore, be sure it is available in vector format for optimal display across different devices and resolutions.

Step 2. Publish Your Brand Logo & BIMI Record

The BIMI record contains the location of your brand logo and additional information required for clients to display it. Such a decision requires technical expertise, so you’d better consult your IT team or a DNS specialist to have the correct configuration and implementation.

Step 3. Authenticate Email Domain

The next step is to make sure the email domain is properly authenticated. It involves using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), as well as Domain-based Message Authentication, Reporting & Conformance (DMARC) protocols. These protocols help verify the legitimacy of your email domain and prevent unauthorized senders from utilising your logo.

Step 4. Monitor BIMI Adoption & Metrics

Once you have set up this strategy, monitoring its adoption and performance is required. Keep track of the clients supporting BIMI and analyse metrics such as open rates, click-through rates, and brand recognition. It helps you evaluate the real impact of it on your email strategy. 

Examples of Successful BIMI Implementations

And here are some real stories for you to get inspired. Several organizations have successfully implemented BIMI. They have already accomplished their goals of building trust, improving deliverability, and brand recognition. Let’s see them!

Netflix

To combat phishing attacks and prevent the misuse of its brand, Netflix turned to BIMI. By displaying their logo in their email messages, they gave users a visual cue that the email was legitimate. It improved deliverability and reduced the risk of users falling victim to fraudulent emails claiming to be from Netflix. What a wise move!

PayPal

As a leading online payment platform, it customized BIMI to combat phishing attempts targeting its customers. By displaying the PayPal logo alongside their messages, they provided recipients with visual confirmation of their authenticity. Such a solution improved their email deliverability, as recipients became more confident and trusting of PayPal-branded messages.

Uber 

The ride-sharing giant implemented BIMI to strengthen its email security while promoting its brand identity. Such a decision helped combat phishing attempts and improved user trust, resulting in higher engagement with their promotional and informational emails.

The Bank of America

They successfully established BIMI, realizing the importance of email security and brand identification. By displaying their distinctive emblem to email clients, the Bank of America established their brand identification and provided visual assurance of sender legitimacy. Client trust in their emails grew as a consequence, enhancing communication between the bank and its clients.

CNN

The usage of the CNN logo in their headers helped receivers recognize legitimate emails from them. It enhanced engagement and click-through rates by assisting in the development of trust and the strengthening of their brand presence in the inboxes of receivers.

More businesses are expected to follow suit and utilize this powerful technology to improve their email communication and brand visibility as BIMI develops in popularity.

Wrapping Up

Finally, BIMI is a powerful tool for building trust, increasing brand recognition, and visually authenticating sender identification in email communication. It is critical to emphasize that this is an ongoing process. Keep an eye on industry innovations and best practices to stay up with developing BIMI standards. 

We feel that applying this standard is a fantastic investment in your brand’s image. 

Get inspired by the popular companies illustrated in this article! Follow the step-by-step instructions in this article to improve your email security and social presence. And best wishes!