Search Engine Optimization (SEO) is key to gaining and enhancing brand exposure. In addition, it’s a successful advertising strategy that can help you to generate traffic to your web page.
Yet, it is a complicated marketing tool that can take time to learn. That brings us to the question, what’s the most suitable way to learn and understand SEO? Well, from the experts.
Seeking help from renowned SEO experts can help you to gain knowledge. That’s especially true if you work with a respected Google Rankings Agency. In this guide, we’ve compiled a list of some great SEO experts you can consult to help you boost your ranking on search engines.
Brian Dean
Dean is a top SEO specialist. Entrepreneur.com often considers him a search engine optimization genius, while Inc. Magazine refers to him as a brilliant entrepreneur.
He is the owner of Backlinko.com, a blog focusing on SEO training and link-building strategies. Forbes has listed the blog as one of the top blogs to follow.
His mastery in SEO is insane, and we must mention that if you want to achieve higher rankings, it’s time to read his resources.
Dean also runs a YouTube Channel. Follow him for more attainable SEO ideas or content marketing techniques. You will notice that he exudes confidence in his channel and writings, making his content an excellent educational resource.
Rand Fishkin
Fishkin entered the SEO industry in its early stages almost two decades ago. So, that makes him one of the experts with a long history and broad experience.
He is the founder of Moz, a great marketing software firm regarded as an SEO advertising powerhouse. In addition, he is the company’s former CEO and the sitting CEO of SparkToro, both of which he founded.
SparkToro is a famous expert focusing on improving search target audience intelligence.
Fishkin has a transparent character and is known to meet any controversies head-on. He’s an author too, and one of his books, Lost and Founder: “A Painfully Honest Guide to the Startup World”, illustrates he is ‘painfully honest.
Why Consider Him?
Fishkin is considered one of the highest-ranking SEO experts; his work speaks for itself. So, you can consult him if you want him to help your website rank high. Besides, his resources are worth reading if you want to gain more knowledge.
Danny Sullivan
Danny Sullivan is among the best American technologists. Also, he doubles up as an eminent SEO consultant and entrepreneur. He was among the co-founders of Third Door Media, a company that he served as its Chief Content Officer (CCO).
Third Floor Media at one time served as the host of Search Engine Land, a journal that produces search news and offers guides for the SEO marketing community.
Sullivan is currently working with Google as a Public Liaison. He took up the position after retiring as the CCO of Third Floor Media.
Top Resources
- Facebook and Twitter accounts
- A blog site with Search Engine Land articles
You can better understand SEO and how Google ranking algorithms work through Sullivan. You can also talk to him about things you think Google should do better to improve since one of his roles is to take feedback from the public.
Matt Cutts
Matt Cutts is a software engineer and a former leader of Google web spam. He is currently the United States’ Digital Service Administrator, a position he has held since 2018.
Cutts shares tips on how small and large companies can rank on the first page in Google. He argues that small sites can become superior sites with superior content.
If you want to know all the secrets that can help you grow your company, go to Cutts. He will help you learn how to focus on user experience and deliver value to your target audience.
Besides, Cutts has helped many startups provide a better experience, beating even incumbents. Over time, these companies perform better.
He suggests that you should keep on delivering the right content. Over time, that will help your site to rank higher.
You can learn more on his:
- Blog Posts
- Twitter Account
He shares great insights that will help you outperform larger websites through hard work and superior content delivery.
Neil Patel
Patel is an SEO professional who needs no introduction. He is a household name renowned by almost everyone in the online marketing industry.
He has made a huge impact within the industry as an associate of Kissmetrics, Neil Patel Digital, and Crazy Egg.
Moreover, Patel is among the leading SEO marketers in the world and one of the New York Times bestselling authors.
Patel educates people on search engine optimization and excellent business practices. Neil Patel will guide you if you want to learn about technical SEO, off-page, YouTube, or on-page optimization.
His top resources include:
- Book: Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
- Blog
- LinkedIn Articles
Mehboob Shar
Shar is an SEO consultant, author, and the founder of an SEO company, Icreativez Technologies.
One thing to note about Shar Is that he works directly with his clients. This is unlike most SEO experts who prefer to work indirectly with customers or their websites.
He supervises all his client’s SEO activities and communicates about the progress with the customers. This makes him a great option if you want someone to work with directly.
He mainly focuses on off-page SEO, a key factor that can impact your search engine rankings if done correctly.
If you are already in the SEO sector or just starting, he can help you build the trust of your site from the outside.
Plus, he has great information about the following:
- Social media marketing
- Inbound links
- Guest posting or blogging
- Influencer marketing, and more
Vanessa Fox
Vanessa was among the developers of Webmaster Central. It is Google’s search engine tool that teaches business owners and SEO professionals how to do web crawling as well as indexing.
She’s also the founder of Nine by Blue, a search analytics company. She is the current Chief Executive Officer of a software analytics firm, Keylime Toolbox.
You can learn a lot from Fox, including website crawling and indexing and how to make it a success. Also, she can help you with ways to use search engine analytics to optimize your SEO efforts.
Some of her work that you will find beneficial include:
- Keylime Toolbox Blog
- Book: Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
With a solid foundation in technology, backed by a BIT degree, Lucas Noah has carved a niche for himself in the world of content creation and digital storytelling. Currently lending his expertise to Creative Outrank LLC and Oceana Express LLC, Lucas has become a... Read more