The Power of Postcards: Considering a Winning Marketing Strategy
Want a low-tech, inexpensive way to market your business? Try mailing postcards with a great design and a short, effective message to past and prospective customers. Advertise a sale or a special deal. To get the best results, hire the right direct mailing company to help.
Using the Correct Direct Marketing Strategy
Using a postcard marketing strategy involves more than sending out a bunch of postcards and waiting for new customers to arrive at the business. The postcards must be well-designed and attention-getting. The right people must be targeted to receive the postcards. The people must be given a compelling reason to use the postcard to visit the business.
Businesses considering a postcard strategy benefit from hiring a company with experience in direct mail marketing programs. The right company will offer a focused analysis of the demographics and product market for each business. They can design the right postcard for each business they serve. Business owners can leave the process to the company as they design the mailers, print them, come up with an effective mailing list, address the postcards, add postage, and mail them.
For a direct mail campaign to work, the right people must receive the postcards. The company’s customer list can be used and added to to reach the right neighborhoods and customers. By using this information, the marketing company can determine what type of promotion the company should use to motivate the people receiving the postcards to act on them.
Are Postcards or Letters Better For Direct Mail?
In spite of the big push for online marketing, postcards and letters are still popular and effective marketing tools. Deciding which mailer to use will depend on the marketing budget and the message being sent.
Postcards cost less to mail but have a smaller space for the message. Postcards are best used to deliver a single targeted message to potential customers. This message can be about a new store opening, a new product, a special sale, or an in-store discount.
Postcards attract attention with no need to open them, so they can be designed to make an instant impact. Postcards are a convenient size to act as a coupon and be carried by the customer to the store or saved for future use.
Letters cost more to print and mail, but they have room for a longer, more in-depth message. Because they are in envelopes, they afford more privacy. Letters are better for companies that require more space for their messages, such as a financial planning company, an insurance company, or a nonprofit seeking donations for a good cause.
A company or organization might want to consider both postcards and letters for mailing campaigns depending on the message and occasion they want to inform the public about. Postcards can be used to save money and convey a short message, and letters in envelopes can be used for longer messages that might have inserts like RSVP cards, surveys, or coupons.
Using Postcards in Conjunction With Other Marketing Platforms
There is no need to choose between online marketing platforms and direct mail programs. A business or organization might send out postcards to direct people to a new website or another online platform. A direct mail piece can break through the whole digital overload. Fewer businesses are using direct mail campaigns, so postcards in the mailbox will have less competition.
The post office is offering discounts for direct mail campaigns that meet certain criteria. It is worth checking out. When using online marketing, a business waits for potential customers to click on their information. They wait for customers to find them in a crowded online landscape. But, a postcard goes directly to potential customers without them having to do anything and make it easier for them to find online sales information.
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With a solid foundation in technology, backed by a BIT degree, Lucas Noah has carved a niche for himself in the world of content creation and digital storytelling. Currently lending his expertise to Creative Outrank LLC and Oceana Express LLC, Lucas has become a... Read more