How to Use WhatsApp for Abandoned Cart Recovery
As a B2B marketing expert, you’re always on the lookout for new and effective ways to increase your business’s revenue. One area that often gets overlooked is abandoned cart recovery. It’s estimated that up to 70% of online shopping carts are abandoned before the sale is completed. But with the help of WhatsApp, you can easily recover those lost sales. In this guide, we’ll show you how to use WhatsApp for abandoned cart recovery.
Understanding Abandoned Cart Recovery
Abandoned cart recovery is the process of contacting customers who have added items to their online shopping cart but have not completed the purchase. It’s a critical component of any e-commerce business because it can help recover lost sales and increase revenue. The reasons for cart abandonment are varied but often include unexpected shipping costs, complicated checkout processes, or simply the customer changing their mind.
The Role of Personalized Messaging in Abandoned Cart Recovery
One way to increase the chances of abandoned cart recovery is through personalized messaging. Personalized messages are more effective than generic ones because they show that you understand your customers’ needs and preferences. You can use information such as their browsing history, demographics, and purchasing behavior to tailor messages specifically to them.
WhatsApp for Abandoned Cart Recovery
WhatsApp is a popular messaging app that allows you to send personalized messages to customers who have abandoned their carts. By using WhatsApp for abandoned cart recovery, you can engage with customers on a more personal level and potentially recover lost sales. Here’s how to get started:
Collect WhatsApp Numbers from Customers
The first step in using WhatsApp for abandoned cart recovery is to collect your customers’ WhatsApp numbers. You can do this by adding a checkbox on your checkout page that asks customers if they would like to receive WhatsApp messages about their order. You can also collect WhatsApp numbers through sign-up forms or by offering incentives for customers who provide their number.
Create Personalized WhatsApp Messages
Once you have collected your customers’ WhatsApp numbers, it’s time to create personalized messages. Use the information you have about your customers to create messages that resonate with them. For example, if you know that a customer has previously purchased a particular product, you can mention it in the message. You can also include images or videos of the product to entice them to complete the purchase.
Timing of WhatsApp Messages
Timing is crucial when it comes to WhatsApp abandoned cart recovery. You want to send messages at a time when customers are most likely to be receptive. Generally, it’s best to send messages within 24 hours of cart abandonment. You can also schedule messages to be sent at specific times based on your customers’ time zones.
Incorporating Incentives in WhatsApp Messages
Incentives can be a powerful motivator for customers to complete their purchase. You can include incentives such as free shipping, discounts, or exclusive offers in your WhatsApp messages. Make sure the incentives are relevant to the customer and will entice them to complete the purchase.
Best Practices for WhatsApp Abandoned Cart Recovery
While WhatsApp abandoned cart recovery can be effective, it’s important to follow some best practices to ensure that your messages are well-received and don’t annoy your customers. Here are some best practices to keep in mind:
Keep Messages Short and Sweet
WhatsApp messages should be short and to the point. Avoid sending long messages that may overwhelm or confuse customers.
Include Relevant Product Information
Make sure to include relevant product information in your WhatsApp messages. This can include product descriptions, images, and pricing information.
Use Clear CTAs
Include clear calls-to-action (CTAs) in your WhatsApp messages. CTAs should be straightforward and encourage customers to complete their purchase.
Ensure that Messages are Timely and Non-intrusive
Timing is key when it comes to WhatsApp abandoned cart recovery. You want to send messages at a time when customers are most likely to be receptive. Generally, it’s best to send messages within 24 hours of cart abandonment. This gives customers enough time to consider their purchase and make a decision.
It’s important to avoid sending too many messages to customers. Sending multiple messages can come across as pushy and intrusive, which can be a turnoff for customers. Instead, limit your messages to one or two follow-ups, depending on the situation.
To avoid being intrusive, it’s important to give customers the option to opt-out of receiving messages. This can be done by including an unsubscribe link or a simple reply message to stop receiving messages. By giving customers the choice to opt-out, you can avoid annoying them and potentially damaging your brand reputation.
Success Stories
Using WhatsApp for abandoned cart recovery has been one of the core B2B Social Media strategy for many and has proven to be a successful strategy for many businesses. For example, eCommerce giant Amazon uses WhatsApp to communicate with customers who have abandoned their carts. Amazon sends personalized messages that remind customers of the items they left in their cart and encourages them to complete their purchase.
Another success story comes from beauty brand Sephora. Sephora sends WhatsApp messages that include personalized product recommendations and exclusive discounts to customers who have abandoned their carts. This strategy has helped increase Sephora’s revenue and improve customer loyalty.
According to a study by Econsultancy, businesses that use WhatsApp for abandoned cart recovery can expect to see an average conversion rate of 22%. This is significantly higher than the average conversion rate of 2-3% for traditional email follow-ups.
Conclusion
Using WhatsApp for abandoned cart recovery is a powerful strategy for any eCommerce business. By sending personalized messages at the right time, you can increase the chances of recovering lost sales and improving customer loyalty. Remember to keep your messages short and sweet, include relevant product information, use clear CTAs, and ensure that your messages are timely and non-intrusive. By following these best practices, you can effectively use WhatsApp for abandoned cart recovery and boost your business’s revenue.
With a solid foundation in technology, backed by a BIT degree, Lucas Noah has carved a niche for himself in the world of content creation and digital storytelling. Currently lending his expertise to Creative Outrank LLC and Oceana Express LLC, Lucas has become a... Read more