How to Build a Winning Medical Marketing Plan
Building a marketing plan for your medical practice involves so much more than just writing words on a page. It’s about finding the right answering service, finding the right people to talk to, and also finding how to target your specific demographics as well as learn new social media systems.
There may even be options to contact your local news, as well as advertise via commercials on the radio or on streaming services. This all depends upon your direction, and who your target is.
Determine Your Target Demographic
This is going to sound a lot easier than it actually is.
You have to stop and assess where your practice is located, the type of monetary demographic you’re trying to serve, and what exactly your goal is as a practice as well as a doctor or physician.
For example, if your goal is to reach the less fortunate who have lower income and instead your practice is located on the higher income side of town, then you need to change your demographic that you’re trying to reach. That or move to the other side of town.
Create an Easy Access Website
What a lot of people don’t realize is that the first thing that someone goes to is a website. Especially for those born after Y2K, the vast majority of their research life has been to go to the source to find information and then explore from that point.
It’s a great idea to have a website that is easily accessible, provides quick facts about what to expect from your office, as well as an about us page that talks about the staff and the goals of the practice.
Don’t forget to have all of your social media ready and available on your website, as well as an easy way to contact the office via both phone and email. You’ll also want to have your fax number available for other doctor’s offices to reach out to you.
Find the Platforms You’ll Use
Some people go way overboard and decide to use every single social media channel there is. That may or may not be for you and your marketing plan. When you’re developing a medical marketing plan you need to be able to determine where people are going to for their medical information.
Are they just going to Google, or are they also going to other social media outlets?
Once you have found your platforms you are also going to want to look into the different tags that your content will need. Usually, these are indicated by a hashtag followed by a series of words written together or a single word.
For example, one hashtag that could be good to use is #doctorhelps. You will have to do your research to find what works best for you in order to help you get through the social media algorithms to best reach your clients.
Pre-Create Content for Your Patients
This is one of the most important steps when creating content to build a medical marketing plan that reaches the people that you want to reach. Make sure that your content is pre-made, and it is easily accessible to others. You want to make sure that your recording is clear, and that people can easily understand the message that you are trying to share.
Plan Out Your Content Monthly
Once you’ve created content or you have started to plan out your content it’s time to put the posts on a monthly calendar. Generally, it is wise to plan out a month ahead of time because this will allow you to make any changes depending upon what you see in your analytics on each of your social media platforms.
If people are attracted to a certain type of post from your account, then you probably should create more of those types of posts. All of this is going to depend upon your clients that you are reaching out to.
Utilize Scheduling Systems
There are a few scheduling systems out there that still work for systems such as Facebook and instagram. While they are not always the best at communicating with the web applications, they are usually fairly good at making sure to send you reminders about what needs to be done that day for your social media accounts.
This can be very helpful, but it can also be accomplished through multiple different scheduling applications and scheduling systems depending upon how you want to approach your content release.
Conclusion
In this post I have given you the basics on what you need to create your own successful medical marketing plan. It takes so much time and effort to produce a winning marketing plan that will bring in additional clients to your practice. But, if you work hard on each of the six different tips and ways to build a plan, you’ll find just how quickly your practice can grow!
With a solid foundation in technology, backed by a BIT degree, Lucas Noah has carved a niche for himself in the world of content creation and digital storytelling. Currently lending his expertise to Creative Outrank LLC and Oceana Express LLC, Lucas has become a... Read more