Finance Explainer Video: How To Explain The Benefit For Your Finances Business

Time is a privilege that most people do not have in today’s fast-paced world. 

Therefore, companies need to develop strategies for swiftly and clearly conveying their advantages to prospective clients. 

Explainer videos are one method of achieving this, especially for financial brands. They can aid in the simplification of difficult financial ideas and increase their accessibility to a larger audience. 

This blog will cover the advantages of using finance explainer videos for your finance company. 

1. Explaining Financial Concepts

Because it is such a complex topic, not everyone is familiar with the subtleties of financial jargon. 

These ideas can be made more understandable and available to a broader audience with videos. 

Explainer videos can educate prospective clients about the benefits of your finance company by simplifying complicated financial concepts into simple images and language.

96% of consumers find videos useful when making internet purchases. This figure demonstrates the significance of video material in the current digital environment. 

Your finance company can use these videos to differentiate itself from the competition and leave an enduring impact on prospective clients.

2. Building Trust with Potential Customers

Trust is a crucial factor in any business relationship, and the finance industry is no exception. 

Explainer videos can help build trust with potential customers by demonstrating your expertise in the field and showcasing your commitment to providing transparent and honest financial services.

A study by HubSpot found that 97% of marketers reported video helped increase user understanding of their product or service. This increased understanding can lead to a greater sense of trust between potential customers and businesses. 

By providing valuable information through videos, you can establish your brand as a trusted authority in the field and set yourself apart from competitors.

3. Increasing Conversion Rates

One of the primary goals of any marketing campaign is to increase conversion rates. 

Explainer videos can help achieve this goal by simplifying the decision-making process for potential customers. 

By providing clear and concise information about your finance business and the benefits of your services, videos can help customers make informed decisions about whether to use your services.

Videos that are less than 2 minutes long have an engagement rate of 68%. This statistic shows the importance of keeping your videos short and to the point. 

These videos can also boost conversion rates as they make complex topics simpler and appealing to customers.

4. Increasing Brand Awareness

Brand awareness is crucial in any industry, and the finance industry is no exception. 

Explainer videos can help increase brand awareness by providing a memorable and engaging way to showcase your finance business. 

Using visual storytelling and a clear message, videos can help your finance business stand out and make a lasting impression on customers.

76% of customers have shared a sponsored video with friends or family, according to a Brightcove survey. This figure demonstrates the potential of instructional videos to boost brand recognition via social media and word-of-mouth advertising. 

You can draw in more clients and raise the profile of your financial company by making exciting and educational videos.

5. Creating Shareable Content

Social media is a potent instrument for marketing and customer interaction in the modern digital era. 

Your finance company can benefit from using explainer videos to produce material that is easy to post on social media sites like Facebook, Twitter, and LinkedIn. 

You can increase the probability that prospective consumers will share your videos with their friends and followers by producing informative and interesting content.

92% of mobile video viewers share videos with others. This statistic shows the potential for videos to reach a wider audience through social media sharing. 

Conclusion

A finance explainer video can be a highly effective tool for explaining the benefits of your business to potential clients and customers. 

By clearly outlining your unique value proposition, highlighting your strengths, and providing a visual representation of your services, you can help build trust and credibility with your audience and ultimately drive more conversions and revenue. 

This can be done by hiring a Finance explainer video production company. 

From browsing finance explainer video examples to detailing each aspect of the video, a professional video production company will input the required time and effort in producing high-quality content.

Author Bio – Komal is the Co-Founder & CEO of MotionGility – An Animated finance Video Production Company based out of Pennsylvania, USA.

Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally