Social media can be a tricky world to navigate. It’s too easy to commit a social media faux pas or to post content that people don’t seem to respond to. If you’re struggling with ideas for posts or feel like you aren’t engaging your audience as much as you’d like, it’s time to try this list of tips!
1. Host an AMA (Ask Me Anything) Event
Ask Me Anything events are a fantastic way to get people involved in your social media posts. By hosting an AMA, you can hold interviews, quizzes, or anything else that fits your brand’s persona. It’s a great way to connect with fans and followers while giving them a voice in your content.
If you’re new to hosting AMAs, start small. Try a 5 to 10-minute video of a short Q&A session on your Facebook or Instagram page. If you can keep the conversation flowing, sharing posts throughout the day and keeping people engaged becomes easier.
Rather than creating a big event once in a while, try answering four or five random questions weekly on social media. You can ask people to submit questions ahead of time or in real-time depending on what works for you.
2. Record a Video Tutorial
Video tutorials are a great way to engage people because they’re easy to watch on social media. Aim to make them brief, to the point, and informative with easy-to-follow step-by-step instructions.
How-to videos are useful for brands that sell physical objects such as makeup and home decor. Just think about the last time you tuned into YouTube for instructions on how to do something. If you’re like the rest of us, you love how practical those video tutorials are and so will your audience!
3. Host Giveaways and Competitions
Giveaways and contests can get people excited about your content. In addition, they can encourage engagement in your social media posts while raising awareness for your brand.
Contrary to what you may be thinking, you don’t need to give away anything that costs too much money for a successful event. Offering prizes as simple as t-shirts and gift cards can motivate people to participate and follow you.
You can create publicity about your giveaway or competition with customizable social media templates from PosterMyWall, an online resource with thousands of designs. Social media templates are free to download while more advanced features can be had for around $10 a month.
4. Create and Publish a Posting Series (Daily, Weekly, or Monthly)
Creating a posting series is a fast and easy way to increase engagement. A post series employs a continuing theme or storyline that people will recognize and will want to follow.
Try creating your own serialized novel or story! You can even use existing novels or comics if they’re in the public domain. For example, you could use a popular comic book series like Archie or the work of J.K. Rowling.
You can also tell an individual story for different days of the week. It could be about anything from your weekend plans to the products you use in the morning. It’s a great way to show different aspects of your life and get them hooked enough to follow you.
5. Host an Instagram Takeover
An Instagram takeover is when you give someone else the freedom to post on your Instagram account for a limited time. As you might imagine, it’s a dynamic and interesting way for you to work with other influencers and brands, providing opportunities for collaboration and cross-promotion. If you need convincing, check out how Stella Artois, Adidas, and Airbnb used social media takeovers to their advantage.
6. Create Polls
People love sharing their opinions and thoughts. A great way to capitalize on this natural instinct is by creating polls on social media. It also lets you learn more about your audience.
The best polls are relevant as well as simple and quick to answer. You should post them when most people are engaging with your content to make sure your polls get the mileage they deserve. If people post comments, make sure to follow up and respond to them. This will make them feel like they’re heard while increasing your brand value.
7. Add Social Media Buttons to Your Newsletters
Many people like to receive their emails as a newsletter. Make the most of your newsletter by including buttons to your social media accounts. Doing so lets the recipients of your newsletter know about your social media presence while giving them the opportunity to follow you on your other accounts.
If you’re still out of ideas or need additional guidance, you can get outside help on email campaigns from firms like PosterMyWall. In addition to its graphic design solutions, the company also offers email templates and other features that can give your email marketing a boost.
Posting Regularly = Engagement
Posting consistently is a vital ingredient for audience engagement because it keeps you top of mind and helps you stay relevant. It’s thus a good idea to develop a social media calendar to make sure you have organized regular content for posting.
Facebook and Twitter have robust developer platforms that allow you to schedule posts via an app. Other networks, such as Instagram and Pinterest, don’t offer this built-in functionality so you’ll need a third-party tool for scheduling posts. If you already have a paid subscription with PosterMyWall, the site has a social media scheduling function that easily allows you to automatically publish the designs you made through PosterMyWall ahead of time. This can greatly simplify and streamline your publishing tasks.
Takeaway: Post Regularly, Interact With Audiences, and Provide Diverse Relevant Content
It’s no wonder why brands today are striving to engage their followers on social media. It not only leads to greater online awareness but also leads to profitable bottom line results.
Engage your audiences by posting regularly and coming up with a variety of content to retain their interest. Use the opportunity to learn about what they care about and the most effective ways to interact with them. Respond to them when they comment and participate. Before long, you’ll have an engaged audience and an extremely successful social media presence!
With a solid foundation in technology, backed by a BIT degree, Lucas Noah has carved a niche for himself in the world of content creation and digital storytelling. Currently lending his expertise to Creative Outrank LLC and Oceana Express LLC, Lucas has become a... Read more